Jeugdboekenmaand is a campaign for children and adults between the ages of 3 and 15 years. During this month-long event, Iedereen Leest highlights the importance of reading for pleasure, reading aloud and looking at illustrations, with a qualitative offer. The theme changes each year. Iedereen Leest provides book tips and inspiration and distributes promotional materials to make Jeugdboekenmaand a festive event. To achieve this, Iedereen Leest partners with libraries, schools, bookshops, and other partners. The campaign was first organised in 1972 and includes all kinds of cultural reading events and activities in schools, libraries, and bookshops. Children’s authors and illustrators give talks or host workshops, engaging in a discussion about their work with children and young adults.