Book Bag to Every Baby Born in Finland

In Finnish maternity and child health clinics every baby gets a book bag. The aim of the campaign is to give equal opportunities for early reading in every family.

The Finnish Reading Center’s Book bag for every baby born campaign promotes early reading and has increased reading aloud to babies. Over the course of the campaign, book bags will be distributed to all children born in Finland during visits to the maternal and child health care clinics. The bag is available in Finnish and Swedish. Book bags in Sami, Somali, Arabic, Estonian, and Russian were available in 2019-2021.

The bags contents were put together by a team of experts, and the Finnish Institute for Health and Welfare is a partner in the program. The program was funded by the Finnish Cultural Foundation years 2019-2021. In 2022 and 2023 the program is funded by the Finnish Parliament.

Read more about the campaign: Read Aloud: A Book Bag for Every Baby